Rebrand for BFM’s London Fabric Show

Established as the go to event for upholstery fabrics, soft furnishing fabrics and fabric treatments, the BFM (British Furniture Manufacturers Association) organised fabric show is being updated and rebranded as BFM Fabric Show London.

The 2020 event returns to the West Stand of Chelsea F.C. at Stamford Bridge, Fulham on Wednesday 19th and Thursday 20th February.

The change of name from ‘The London Fabric Show’ to ‘BFM Fabric Show London’ is to ally the show more closely with the BFM. It also enables the event to expand, with the potential for more fabric shows elsewhere in the UK.

Speaking of the changes Nick Garratt, BFM MD said: “The 2020 show will feature a fresh look and new branding – aligning it more closely with the BFM, while retaining its admired and unique character. A new distinct and contemporary logo design accompanies the name change and is also being rolled out for the first time. The logo and rebranding reflect the BFM’s desire to be both current and forward looking as we respond to the needs of our members and the wider furniture industry.”

The new branding was developed in collaboration with the creative agency Orbital Vision who are also members of BFM.

A refreshed show website incorporating the new branding is also launched today. Simplified and easily navigable, the website provides visitors with information on exhibitors, sponsors and the venue.

Registration will be live in the first week of November and visitors will be able to register for their free entry to the show via the registration link on the website.